EXPLORE KNOWLEDGE BASE
-
CERI Knowledge Base
-
About the CERI knowledge base
-
Introduction to Australia’s electricity markets
-
Australian consumer insights
-
CER technical and interoperability standards
-
Connecting a customer to an electricity network
-
Connecting a generator to a distribution network
-
Utility interconnection (CSIP-AUS)
-
Dynamic network export and generation control schemes
-
Network load control schemes
-
Network tariffs and network support services
-
Participating in the National Electricity Market
-
Participating in a frequency control market
-
Participating in the RERT
-
Participating in the Wholesale Electricity Market (Western Australia)
-
Participating in the I-NTEM (NT)
-
Cyber security and data privacy arrangements
-
Consumer protection frameworks
-
Australian consumer insights
Last Updated on 5 March 2026
SUGGEST AN EDIT
LIKE THIS PAGE?
This section provides a summary of Australian consumer insights focusing on consumer engagement with CER such as rooftop solar, home batteries, EV charge automation and VPPs. It explores the demographic, economic, social and behavioural factors shaping consumer behaviour and technology uptake across Australia as evidenced by industry trials and studies
Key themes include:
- Population and housing: Australia’s diverse and predominantly urban population, with a high rate of home ownership and standalone housing creates significant potential for continued CER adoption. Demographic trends, such as a relatively young median age and high levels of education, further support openness to new energy technologies.
- CER uptake and motivations: Australia leads globally in household CER adoption, driven by high electricity prices, strong policy support, and consumer interest in energy autonomy. Financial incentives remain the primary motivator, but environmental values, community orientation, and the desire for energy independence also play crucial roles.
- Barriers and engagement factors: The article highlights the importance of trust in providers, the influence of social norms, and the need for clear, simple information to support consumer engagement. It also addresses challenges such as information overload, risk perception, and the need for culturally tailored approaches to ensure equitable participation.
- Diversity and inclusion: Recognising Australia’s cultural and linguistic diversity, the chapter underscores the benefits of inclusive strategies that address language barriers, socio-economic constraints, and the unique needs of different communities.
These insights are intended to equip CER product developers with an introduction to the knowledge needed to design effective engagement strategies and successfully connect with consumers to support Australia’s ongoing energy transition.